Big Data the new competitive advantage
Turn your data and big data into your competitive advantage!
Do you know what Big Data is and what are its advantages? With this tool you will have the possibility to see all the aspects that were not possible before in your company. In fact, it is not only a matter of storing data, but of each one having a defined purpose.
What is Big Data?
Big Data refers to a collection of data stored in one place. Subsequently, some relevant aspects are analyzed, such as correlations, temporality and origin. For this purpose, data analytics and artificial intelligence methods are used.
These tools increase the potential for integrating data from MESs, CRMs and ERPs. Statistical analysis will be more effective, allowing to break down prejudices, assumptions and false beliefs. As a result, companies will gain more opportunities to reach a larger number of customers.
Thanks to the benefits of information systems, business development has seen a significant increase. In the long run, this improves competitiveness in the market, boosting sales significantly.
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Main Applications of Big Data
With the consolidation of data integration in a single place, high levels of control and process monitoring can be achieved. In this way, value is created: streamlining processes, making data more reliable and facilitating the work.
Information Analysis
It consists of analyzing data and personalizing communications in order to optimize prices and improve sales qualification. At the same time, better short- and long-term forecasts are obtained.
Process Digitalization
The aim is to automate all processes that are usually performed manually. Includes real-time monitoring of operations and adaptation to external changes. Software implementation is becoming more and more widespread in every business environment.[/icon_box]
SEO Services
Business is the activity of making one living making money by producing products.simply put it is any activity or enterprise entered into for profit.
Information Integration
In a single database, thanks to Big Datait is possible to integrate specific information from operating data and financial data. Consequently, there will be data on finances, suppliers, customers, designs, operations and value chains.
Marketing
Business is the activity of making one living making money by producing products.simply put it is any activity or enterprise entered into for profit.
Usability Testing
Business is the activity of making one living making money by producing products.simply put it is any activity or enterprise entered into for profit.
How do we use Big Data?
The process is very simple, because first we take care of storing images, sounds, numbers and words. In fact, we refer to everything that encompasses the data, which is likely to be in disarray. Following the above, we strive to convert all these figures into information.
Therefore, we create databases, manuals, spreadsheets and folders to be used in the future. And it is there where we make use of knowledge, knowing what is the best to offer in the market. Likewise, with our help you will be able to understand which is the most appropriate target audience for your products and services.
What is the difference between data, information and knowledge?
We work with the objective of diagnosing the current situation of your company, as well as the strategies you use and their technology. Subsequently, we build a structure with information and data to make the company much more valuable. We implement advanced techniques, such as the following:
- Registration of external and internal information
- Production data monitoring
- Business data analysis
- Online Finance
- Creation of historical records
- Customer information and characterization histories
- Critical business indicators (KPI).
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What kind of benefits can be obtained?
The collection and analysis of large-scale information brings numerous benefits to all companies. Evidently, the goal is to increase sales and customer loyalty. In this age of digital marketing, online sales are becoming more and more widespread.
For this reason, the following advantages are unmatched for your business.
New Customers
Reach new customers
By analyzing public data information, it is possible to identify opportunities. Automation processes allow you to clearly define the target audience to generate new customers.
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New products to existing customers
Improved customer knowledge
By knowing your customers’ needs, you will be able to offer products that meet them. Thanks to the integration of data, the knowledge of customers is expanded, giving more possibilities to offer services.
Standard times per process
Continuous cost, time and quality improvement
Continuous improvement in quality, time and cost of products and services is carried out. This is achieved through continuous data monitoring, where we constantly seek to improve the efficiency of data analysis.
Machine productivity
Increased availability and use of equipment
The possibility of using equipment and machinery to improve asset productivity is created. Availability will be greater, providing more opportunities for production
Sales estimates or failures
It is possible to obtain estimates of sales and failures, anticipating customer needs. In this way it will be possible to detect what they really need to buy. As a result, there will be much more demand for your products and services.
Fraud detection
Big Data together with artificial intelligence analysis allows rapid detection of faults in control systems. In this way, there will be less risk of fraud when making purchases and sales.
Start early on the road
Want to take advantage of Big Data?
The competition and knows what Big Data is and knows how to take advantage of it. Do not lose the lead.
