It is clear to everyone that the current economic situation is forcing companies to redesign themselves. This means creating new products, reaching new markets or using new sales channels, including online sales.
Por lo anterior, siempre que una Empresa requiera una expansión comercial apropiada tendrá que pensar en realizar ventas online. De ahí, necesidad de utilizar los recursos de tecnología digital para vender mas. Para cualquier cosa que quieras hacer, utilizar los recursos de la tecnología digitaly la transformación digital, da acceso a un mayor número de clientes potencial y a mayor productividad en el trabajo. Conoce sobre beneficios de la computación en la nube.
Con las ventas online se logra vender sus productos, servicios, y soluciones, no solo en la ciudad o país, sino también, a nivel global y las 24 horas del día y los 7 días de la semana. Esta es una oferta muy atractiva, la realidad es que no es tan sencillo de alcanzar.
Online sales process
Como todo proceso de captación o atracción de visitantes en internet se requiere, conocido también como Funnel de Ventas:
Attraction
Position on social networks, or search engines messages about possible solutions to needs or desires, and thus direct them to the link that contains the product or service that meets those needs or desires.
Informing and training
Providing general or technical information on the general framework, and the context of its products or services.
Compare
Comparing the characteristics and benefits with other products or services offered on the market, highlighting the differentiating and favorable elements.
Offer
Presenting a quote or the prices offered, to which the customer can purchase the product or service.
Main Advantages of Online Sales:
The main advantages of online sales are:
How to Maximize Online Sales?
To achieve the best results, online sales require support and integration with the following applications:
To be able to track lead activities, automate tasks, facilitate bidding and hiring processes, and integrate virtual communication channels such as chats.
Automate email communication processes and reach a larger number of people. It is important to emphasize that it is not advisable to flood customers with information too often.
To promote, self-service customers and facilitate the management of commercial agents.
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