Supporting the digital transformation of small and medium-sized businesses

These new services are part of the program of the Chamber of Commerce of Bogota “Together Reactivating Business Activity”, which emerged in the midst of the situation to support micro and small businesses in Bogota and the region in their recovery.

To strengthen this program, Microsoft, Movistar Empresas and Zinobe joined the Bogota Chamber of Commerce. Each of the allies provides micro and small businesses with tools that seek to increase sales through the adoption of digital tools, digital means of payment, as well as improving their income levels and their access to credit. Nicolás Uribe Rueda, president of the CCB, stated that “97% of the business fabric of Bogota and the region, made up of micro and small businesses, will have access to solutions and tools designed according to their characteristics and needs. These alliances have been achieved thanks to the participation of the companies in the Financial Services and Software Clusters, and the participation of the companies in the Financial Services and Software Clusters. Meanwhile, the multinational technology company, Microsoft, will offer digital tools for SMEs to increase their productivity and collaboration, responding to the need for technological appropriation to revive sales and create new channels. With this, it will provide access to free product testing, as well as training and specialized training in its product portfolio.

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“SMEs are the heart of economic and social development in our country and we are committed to them being the key factor in the inclusive economic recovery. Thanks to this alliance, Microsoft supports SMEs in their digital transformation so they can stay empowered and efficient,” said Jaime Galviz, general manager of Microsoft Colombia. He added that “for this we want to help develop the skills and abilities that allow them to use technologies – which are now available to any organization, of any size – to ensure new opportunities, greater competitiveness and allow them to innovate. Digital transformation is no longer an option, but an imperative to ensure competitiveness”.

For its part, Movistar Empresas includes in its offer the appropriation of digital tools for business management that allow the incorporation of 4.0 technologies.

Its proposal focuses on advice and tools to improve the use of technology and create digital business strategies with a focus on four axes: internet of things, digital security, Cloud and Big data. It also integrates discounts or trial periods for its digital solutions, mentoring and support for SMEs. “Our participation in this alliance is a reflection of Movistar Empresas’ commitment to the country’s business and economic development. We are proud to work hand in hand with the Bogota Chamber of Commerce and partner companies in this initiative, in which we put all our knowledge and global experience in digital transformation at the service of local reactivation,” said Fabián Hernández Ramírez, CEO of Movistar Colombia. Additionally, Zinobe’s offer seeks to respond to the need for financing alternatives for micro and small businesses to improve their access to digital, traditional and alternative credit.

“In 2021, through our credit solution for companies, Aliatu, we expect to disburse more than $100,000 million in loans for freelancers, payroll loans and working capital loans. This is how we will continue to support the economic reactivation of Colombian MSMEs,” explained Héctor Aponte, co-founder of the fintech Zinobe and CEO of Aliatu.

It must be said that, according to estimates by the Chamber of Commerce of Bogota, the line of allies has benefited more than 100 entrepreneurs since its launch.

To access the program’s tools, go to ccb.org.co/Juntos and then click on the banner “Allies for Economic Reactivation”; the page will guide you to the solution you need (direct link: https://bit.ly/3rmuCwD