Do you know what Big Data is and what are its advantages? With this tool you will have the possibility to see all the aspects that were not possible before in your company. In fact, it is not only a matter of storing data, but that each one has a defined purpose.
What is Big Data?
Big Data refers to a set of data stored in the same place. Subsequently, some relevant aspects are analyzed, such as correlations, temporality and origin. For this, data analytics and artificial intelligence methods are used. These tools increase the potential for integrating data from MESs, CRMs and ERPs. Statistical analysis will be more effective, allowing to break down prejudices, assumptions and false beliefs. As a result, companies will gain more opportunities to reach a greater number of customers. Thanks to the benefits of information systems, business development has seen a significant increase. Ultimately, this improves competitiveness in the market, boosting sales significantly.