Do you know what Big Data is and what are its advantages? With this tool you will have the possibility to see all the aspects that were not possible before in your company. In fact, it is not only a matter of storing data, but of each one having a defined purpose.
What is Big Data?
Big Data refers to a collection of data stored in one place. Subsequently, some relevant aspects are analyzed, such as correlations, temporality and origin. For this purpose, data analytics and artificial intelligence methods are used.
These tools increase the potential for integrating data from MESs, CRMs and ERPs. Statistical analysis will be more effective, allowing to break down prejudices, assumptions and false beliefs. As a result, companies will gain more opportunities to reach a larger number of customers.
Thanks to the benefits of information systems, business development has seen a significant increase. In the long run, this improves competitiveness in the market, boosting sales significantly.
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